WSL Strategic Retail wrapped up 2006 consumer shopping patterns in its How America Shops report and uncovered a few key trends that can help shoppers keep shopping. WSL found that the number of shopping trips isn’t increasing, therefore retailers must persuade shoppers to add more to their baskets. Since one-quarter of shoppers look for information outside the store before they buy, retailers need to take advantage of info sites. Also, male spending is on the rise, with men spending more heavily...